Answer the following statement(s) true (T) or false (F)

1. Campaign reporting may address whether or not campaign objectives achieved the
campaign’s stated goal.
2. Once a campaign is completed, the timing of the issuing of the campaign report is of
little consequence.
3. Reporting on paid media requires an explicit focus on how well it related to its target
audience.
4. The data-rich environment from social media can make campaign reporting difficult
for practitioners.
5. It is not possible to obtain qualitative data from social media such as Facebook and
Twitter.


1. true
2. false
3. false
4. true
5. false

Communication & Mass Media

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The type of speech that educates and enlightens listeners is called a speech to _________________

Fill in the blank(s) with correct word

Communication & Mass Media

Judi Brownell suggests five techniques for memorization, a vital skill for competent listening. These

strategies include A) imagery, mnemonics, criticizing, enjoying, and association. B) mnemonics, criticizing, association, imagery, and categorization. C) categorization, mediation, imagery, mnemonics, and criticizing. D) association, categorization, mediation, imagery, and mnemonics. E) mediation, imagery, mnemonics, criticizing, and enjoying.

Communication & Mass Media

Incentive programs for employees are best received when:

A. No other personally rewarding systems exist. B. They are the only method for motivating employees. C. They are combined with enjoyable work. D. Incentive programs are never a good idea.

Communication & Mass Media

Using your next potential speech topic, discuss how you can rhetorically relate yourself to the topic. That is, what strategies are available to you? 

What will be an ideal response?

Communication & Mass Media