A group of eBay employees developed an online marketplace to help small producers gain access to global customers
To start up the new concept, eBay considered the options of customizing the existing eBay shopping experience, creating a completely separate branded market place, or creating a hybrid model that combined the first two options. For eBay this is a ________ strategy decision.
A) product
B) pricing
C) promotion
D) social
A
You might also like to view...
The marketing data is a repository of a variety of sales-oriented data, some of which result from recording sales events and some of which originate from activities that do not culminate in completed sales, such as presales activities
Indicate whether the statement is true or false
Japan's equivalent for the Baldrige Award is the Dorchester Prize
Indicate whether the statement is true or false
Which of the following enhance your presentation?
A) Practicing with equipment you might use. B) Using hand gestures. C) Moving appropriately. D) Preparing for con?icts. E) All of the above.
Fig. 7.2
Which one of the following statements regarding Figure 7.2 is TRUE? A) Activity S cannot finish until activity T finishes. B) Activity T cannot begin until activity U is completed. C) Activity U cannot begin until activities S and T have been completed. D) Activity V cannot begin until activity S has been completed.