It is important in an introduction to build trust with the audience, to have them believe you and like you. This is known as developing speaker

a. proximity.
b. credibility.
c. charisma.
d. popularity.


Ans: b. credibility.

Communication & Mass Media

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Chris received a flash drive with a combination of news releases, publicity photos, and video clips about a particular event

However, being an old-school person, Chris returned the flash drive and asked the relevant organization to provide him with the basic information and resources about the event in print form.What kind of material did Chris prefer to write his story, and why? a. Traditional kit; it's less hassle and faster than opening up a series of digital files on a flash drive. b. B-roll; it provides supplemental footage to complete the story. c. Fact sheet; it provides instant access to information. d. Spec sheet; it persuades him to write a story without a second thought.

Communication & Mass Media

"You mean you finally got a different job?" is an example of

a. message overload. b. selective listening. c. a leading question. d. an open-ended question. e. a loaded question.

Communication & Mass Media

The marketplace of ideas was an authoritarian concept

Indicate whether this statement is true or false.

Communication & Mass Media

Leaving out a word or phrase that the audience expects to hear is

a. omission.
b. personification.
c. inversion.
d. suspension.

Communication & Mass Media