People posing as customers, who are paid to check on the quality of a company's products and services and write a detailed report on the experience, are referred to as ________.
A. secret customers
B. Facebook "likers"
C. mystery shoppers
D. customer ombudsmen
E. repeat customers
Answer: C
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A SWOT analysis evaluates an organization's strengths, weaknesses, opportunities, and threats to identify significant influences that work for or against business strategies.
Answer the following statement true (T) or false (F)
Which of the following most closely reflects the marketing concept?
A) "The supplier is king." B) "Marketing should be viewed as foraging and not gardening." C) "This is what I make; won't you please buy it?" D) "This is what I want; won't you please make it?" E) "Customers need to be told where they want to go."
Betty is required to leave the company premises in order to run an errand for her employer. She has an accident on the way and is injured. In this scenario, which of the following statements is true under workers' compensation laws?
A) Betty's workers' compensation coverage ends the moment she leaves the premises. B) Workers' compensation would cover Betty for injuries sustained during the course of running the errand. C) Workers' compensation would cover Betty during the errand, but only if the errand involved a hazardous task. D) Workers' compensation would cover Betty only if the injuries did not result from her own negligence.
The possession of monopoly power alone does not constitute the offense of monopolization
a. True b. False Indicate whether the statement is true or false