Which of the following marketing strategies are most similar to one other?
A) customized marketing and differentiated targeting
B) mass customization and micromarketing
C) undifferentiated targeting and concentrated targeting
D) concentrated targeting and customized marketing
E) differentiated targeting and micromarketing
B
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Advertising and publicity tools play the most important roles in influencing buying decisions at the ________ stage of buyer readiness
A) comprehension B) conviction C) ordering D) reordering E) awareness-building
How much does IP theft cost the United States in lost revenue every year?
a. $3 million b. $100 million c. $3 billion d. $300 billion
Invitations to negotiate or to make an offer are known as:
a. manifestations of intent b. offers of intent' c. early negotiations d. beginning negotiations e. none of the other choices are correct
Jared receives a job offer that would pay a yearly salary of $32,000 as well as these estimated benefits: $4,200 in pensions, $725 in free parking, $310 in free uniforms, $990 in vacation time off, and $2,200 in life insurance. What are the total job benefits?