If price is one of your strong selling points, you should
A) mention special offers, such as volume discounts, before actually stating the price.
B) decrease the perception that the price is high.
C) break the total price into smaller units.
D) give the price a place of prominence in the message.
E) not overemphasize it, since you might need to use this advantage later.
Answer: D
Explanation: D) Any strong selling point should always be featured prominently in a message. If price is what you think your audience is interested in, it should be featured in a prime location in your message.
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Fill in the blank(s) with the appropriate word(s).
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Answer the following statement true (T) or false (F)