Goshawk Investments discovers that their company software was hacked and that their clients' sensitive financial information may have been compromised. Jason, the head programmer, was able to quickly detect and shut down the malware that had infected their computer network. The media has already reported the story. However, Fawzia, the CEO, decides to delay making a public statement until the company has had a chance to run diagnostic tests and conduct interviews with senior IT staff about their security protocols. Several other members of the executive management team disagree with this decision. What is wrong with Fawzia's decision, as it relates to the crisis management process?
A. A public response should be immediate to reassure clients and avoid greater damage to the company's reputation.
B. Meeting with the IT staff at this point in time could send a negative message, undermining staff cooperation.
C. The executive management should focus on intra-office communication, while Jason and the senior IT staff handle the interviews.
D. Strategic actions, such as planning the most effective response, should take precedence over evaluation and diagnostic actions.
E. Fawzia should make a statement to shareholders before issuing a public statement to the media.
Answer: A
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