Correlation coefficients show us the

a. relationship between the mean scores for two variables
b. strength of relationship between two variables
c. variance of scores in two different groups
d. distribution of individuals in two different groups
e. distribution of variables in two different groups


b. strength of relationship between two variables

Communication & Mass Media

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In a brief essay, define what targeted advertising is. Then provide an example of how it could be used effectively. Finally, explain how targeting can backfire on a company.

What will be an ideal response?

Communication & Mass Media

__________ service at its best means that customers received ongoing attention from a specific person

a. Increased b. Sensationalized c. Perceptual d. Personalized

Communication & Mass Media

A general fear of communication, regardless of the specific situation, is called ________

Fill in the blanks with correct word

Communication & Mass Media

Your text defines _________ as a term that has evolved to include a group of people with common cultural history, nationality, or geographical location, as well as genetically transmitted physical attributes

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media