Describe how social media helps organizations' promotion processes
What will be an ideal response?
The most immediate and profitable way that social media help business is by supporting the process of promotion. Promotion is the process of sharing data about a product or service with the objective to improve awareness and sales. Traditionally, businesses executed promotion via well-crafted messages from the business to the customer; however, with social media, promotion now includes informal messages and messages among customers.
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What effect should a code of ethics have on dialogue within an organization?
a. Help legitimize dialogue about what constitutes ethical behavior. b. Restrict dialogue to support for ethical decision making. c. Make employees afraid to voice concerns about their own ethical or unethical impulses. d. Help bring legal language into conversations about ethical behavior.
______ is impression management done for pay.
Fill in the blank(s) with the appropriate word(s).
When setting professional fees, which of the following should LEAST likely be considered?
A) professional experience B) exclusivity of skills C) number of channels D) value to clients E) target market
Shipping Corporation applies to TransInsurance Company for a fire insurance pol¬icy on Shipping's warehouse. On the application, Shipping understates the age of the property to obtain a lower premium. When a fire destroys the ware-house, TransInsurance can
a. deny payment, because a fire destroyed the warehouse. b. deny payment, because of fraud in the application. c. not deny payment, because a fire destroyed the warehouse. d. not deny payment, because the application is not part of the policy.