What are the four closely coordinated activities of integrated marketing communications (IMC)?
What will be an ideal response?
Integrated marketing communications (IMC) entails four closely coordinated activities:
First, business market managers set sequential communications objectives, often relying on one of many response hierarchy models to guide the process.
Second, managers develop a complementary and cost effective mix of promotional tools to achieve each communications objective.
Third, business market managers create a value proposition and communicate it consistently through all promotions.
Fourth, senior managers synchronize the efforts of all marketing-related groups that will implement selected promotional tools.
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A) innovate B) adapt C) cloner D) imitator E) counterfeiter
Which of the following statements about handling sales objections is true?
A. Discuss disadvantages in the beginning of the presentation. B. Do not use a nonverbal communication to respond to an objection. C. Objections distort your ability to understand a prospect's needs. D. Do not take the objections personally. E. Consider objections as barriers to sales.
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What will be an ideal response?
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