Customers today demand service that is
A. good.
B. great.
C. exceptional.
D. good enough.
Answer: C
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An example of a marketer-dominated source of information consulted during an external search would include
A. personal experience. B. friends and relatives. C. consumer programs on talk radio stations. D. salespeople. E. Consumer Reports magazine.
A/An ______ is a neutral third party who attempts to assist parties in a negotiation to find a resolution or come to an agreement using rational arguments and persuasion.
A. mediator B. arbitrator C. intermediary D. conciliator
Wants become demands when..
a. marketers understand consumer needs b. they are backed by buying power c. they become less desired than needs d. the benefits from buying them equal the cost e. needs cannot be fulfilled
Monopoly power is tested by determining how big the corporation is in terms of total assets
a. True b. False Indicate whether the statement is true or false