An established retail clothing store in a town with a large university wants to quickly increase the number of college students who shop at the store. Which of the following would be the best way to offer a sales promotion to this target market?
A) run coupons in the local daily newspaper
B) buy an online ad on the university newspaper's homepage announcing a 10% discount for students who show a school ID
C) produce a commercial and buy airtime on local television channels
D) sponsor an organization or event at the university in a public relations effort
E) use shilling to create buzz for the store
B
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