Identify the appeals that are intended to tap an underlying psychological benefit of the purchase decision?
A) feature/benefit appeals
B) competitive advantage appeals
C) favorable price appeals
D) emotional appeals
D
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Alan is the attorney representing Derek in bankruptcy hearings. His fees have the highest priority among the other unsecured debtors.
Answer the following statement true (T) or false (F)
Portfolio management frameworks (e.g., BCG matrix) share which of the following characteristics?
A. Position in the matrix suggests a need for, or ability to share, infrastructures or build on core competencies. B. Businesses are plotted on a 3-dimensional grid. C. They are most helpful in helping businesses develop types of competitive advantage. D. Grid dimensions are based on external environments and internal capabilities/market positions.
How many covariances are required to calculate the standard deviation of a portfolio containing 100 securities?
a) 100 b) 10,100 c) 4500 d) 5050 e) 4,950
From a cost management view, research and development cost represents
a. a life-cycle investment b. a period expense. c. an unearned revenue. d. a risk reserve.