Which of the following should be consistent regardless of what social media tool is being utilized?
A) Website address
B) Graphics
C) Content
D) Appearance
E) Personality
Answer: E
Explanation: E) Each social network is a unique environment with particular norms of communication. For example, as a strictly business-oriented network, LinkedIn has a more formal "vibe" than Facebook and Google+, which cater to both consumers and businesses. However, while adapting to the expectations of each network, be sure to maintain a consistent personality across all the networks in which you are active.
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Firms that are temporarily short of cash and unable to borrow from usual sources can convert accounts receivable into cash by
a. assigning accounts receivable and forwarding amounts collected to the lending institution. b. pledging its accounts receivable to the lending agency as collateral for a loan. c. factoring the accounts receivable to a bank or financing company to obtain cash. d. all of the above. e. none of the above.
Which of the following is true of consumer markets?
a. They deal with products or services that are meant for personal use. b. They do not sell goods that are sold in business markets. c. They exceed business markets by size in most countries. d. They focus primarily on facilitating an organization's operations.
Which technique is used to evaluate cost trade-offs among various options?
a. Linear regression b. Break-even analysis c. The House of Quality d. Performance Analysis
Banks may not assign their loan contracts to other firms
Indicate whether the statement is true or false