Which of the following is a NOT a key trend affecting marketing strategy planning?
A. more attention to quality
B. more selling via the Internet
C. aging of the Baby Boomer population
D. less use of integrated marketing communications
E. use of value pricing
Answer: D
You might also like to view...
Managers of a discount store chain are considering whether to add a new auto service department. In reaching this decision, the managers should consider:
A. Indirect costs but not direct costs. B. Neither direct nor indirect costs. C. Both direct and indirect costs. D. Direct costs only.
Which of the following is an example of a need?
A) Cara prefers working out at an indoor gym. B) Aisha feels connected when she has her cellphone on. C) Adam is hungry. D) Shul has to complete his essay for tomorrow's class. E) Oliver is looking for a new pair of Nike running shoes.
Margo is in possession of a check issued to her by Felix. The check states, "Pay to the order of Margo." If Margo wishes to transfer the check to Pete to pay a debt she owes him, all she needs to do is strike out her name on the front of the check, write in Felix's name and give it to him
a. True b. False Indicate whether the statement is true or false
NAFTA seeks to phase out all trade and tariff barriers among Canada, Mexico, and the United States
Indicate whether the statement is true or false