What should be done before responding to comments made on social media sites?
A) Use an automated reputation analysis to better gauge consumer reaction.
B) Respond based on a predetermined public relations plan.
C) Evaluate the source, the tone and the content, and then choose a response that fits.
D) Use anonymous responses to counteract the negative information, and then post a company response that supports the anonymous response.
E) Contact the writer privately to determine the real source of discontent, and then post an appropriate response.
Answer: C
Explanation: C) When you encounter negative messages, resist the urge to fire back immediately. Instead, evaluate the source, the tone, and the content of the message, and then choose a response that fits the situation.
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Which of the following practices helps an individual survive in a financial crisis?
A. Spending more than his or her earnings to maintain a good lifestyle B. Investing small amounts regularly to achieve long-term financial goals C. Establishing an emergency fund with 6 months' worth of income D. Developing financial plans only after reaching the highest tax brackets E. Planning tax without considering tax shelters
The Gergen Group's 5-year bonds yield 6.85%, and 5-year T-bonds yield 4.75%. The real risk-free rate is r* = 2.80%, the default risk premium for Gergen's bonds is DRP = 0.85% versus zero for T-bonds, the liquidity premium on Gergen's bonds is LP = 1.25%, and the maturity risk premium for all bonds is found with the formula MRP = (t ? 1) × 0.1%, where t = number of years to maturity. What is the inflation premium (IP) on 5-year bonds?
A. 1.40% B. 1.55% C. 1.71% D. 1.88% E. 2.06%
Badger Corporation purchased a machine for $132,000 on January 1 . 2011, and depreciated it by the straight-line method using an estimated useful life of eight years with no salvage value. On January 1 . 2014, Badger determined that the machine had a useful life of six years from the date of acquisition and will have a salvage value of $12,000 . A change in estimate was made in 2014 to reflect
these additional data. What amount should Badger record as the balance of the accumulated depreciation account for this machine at December 31 . 2014? a. $73,000 b. $77,000 c. $61,250 d. $63,600
Which of the following is true of distribution structure?
A. Consumer products pass through a system that includes several producers and one wholesaler. B. The use of direct channels has increased in the past decade with the introduction of various Internet buying and selling schemes. C. Channels of distribution for business marketing are typically longer. D. A manufacturer market is most common for indirect users in direct channel.