Port Orleans Shipping markets different services to the tourism, defense, and trade segments. The firm designs separate offers for each segment based on their needs. This approach is called ________ marketing

A) concentrated
B) differentiated
C) individual
D) mass
E) local


B

Business

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A partner is liable for honest errors in judgment in conducting partnership business.?

Indicate whether the statement is true or false

Business

Companies can issue different classes of common stock. Which of the following statements concerning stock classes is CORRECT?

A. All common stocks fall into one of three classes: A, B, and C. B. All common stocks, regardless of class, must have the same voting rights. C. All firms have several classes of common stock. D. All common stock, regardless of class, must pay the same dividend. E. Some class or classes of common stock are entitled to more votes per share than other classes.

Business

Many individuals tend to ________ their cash inflows and ________ their outflows

A) underestimate; overestimate B) overestimate; underestimate C) minimize; maximize D) not know; accurately know

Business

Given that the standard deviation is equal to 0.568, the median equals 5, and the mean value is 3.5, what is the value of the coefficient of variation?

A) 0.1136 B) 0.162 C) 6.16 D) 0.7

Business