At the strategic level, marketing (little m) serves as the driver of business strategy.

Answer the following statement true (T) or false (F)


False

At the strategic level, Marketing (Big M) serves as a core driver of business strategy. At the functional or operational level, marketing (little m) represents the specific programs and tactics aimed at customers and other stakeholder groups.

Business

You might also like to view...

Vlad, as agent, is paid $5,000 owed by a debtor of Lee, Vlad's principal. Instead of giving it immediately to Lee, Vlad invests it in the stock market. Luckily, the market price of that particular stock rises to $10,000 before Lee learns of the wrongdoing. Under these circumstances, ________.

A. Vlad cannot be sued as the money was put to good use B. Vlad is not guilty of wrongdoing because he managed to make a profit C. Lee is entitled to all of the stock D. Lee is entitled only to $5,000

Business

Chronologically, the first part of the master budget to be prepared would be the

a. sales budget. b. production budget. c. cash budget. d. pro forma financial statements.

Business

Toughones, a car part manufacturer, signed a contract to license computer software from Vizera Inc for $250,000. This software is to be used to keep track of inventory, accounts receivable, and other financial data

After the software was installed, the computer system worked, but it had a few glitches. Toughones refused to pay the full amount mentioned in the contract. To settle the dispute, the parties agree that $180,000 is to be paid as full and final payment for the software. Toughones paid $180,000 as agreed. What kind of agreement did Toughones and Vizera reach in the end? A) accord and satisfaction B) preexisting duty C) counteroffer D) mirror image acceptance

Business

Answer the following statement(s) true (T) or false (F)

1. In global companies the central corporate office still has the dominant decision-making power. 2. Soliciting input from employees with different backgrounds and life experiences positively impact the companies external outputs and internal processes. 3. Women migrate autonomously in far less numbers than men. 4. Global legislative trends banning discrimination have required employers to provide designated groups a competitive advantage when seeking jobs. 5. Unbalanced fertility rates in different regions of the world are projected to create unprecedented workforce tensions.

Business