A marketing vice-president tells the marketing department to schedule a test market in Dallas because he feels that this city is "typical" of the composition of the target market for a new product nationally. The vice president is asking for a(n) ____.
A. judgment sample
B. area sample
C. cluster sample
D. convenience sample
Answer: A
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CVS Pharmacy changed its name to CVS Health, reshaping and broadening its lines of products and services to align more appropriately with its revamped "better health" mission. For example, it stopped selling tobacco products altogether
How would this be classified in a SWOT analysis? A) strength B) weakness C) opportunity D) threat E) barrier to entry
Describe how you know you can lead. Include the type of leader you want to be and how you will lead those in your unit.
What will be an ideal response?
The new artisanal greenhouse would require 700 empty wine bottles be embedded in a frame made of clay and straw
The builder, a man with too much time on his hands, had determined that each time a bottle was added to the structure it would take 30 minutes of labor at $7.50 per hour in the blazing sun. An activity-based costing of the entire artisanal greenhouse revealed that the total labor cost would be: A) $2,525. B) $2,850. C) $2,625. D) $2,450.
In the event that a large company has to downsize, the middle-aged workers who are laid off find it difficult to find new jobs. When such workers decide to start their own businesses, they:
A. become welfare recipients. B. are called necessity entrepreneurs. C. become post-retirement workers. D. are called baby boomers.