Which of the following statements about entrepreneurial marketing is not true?
a. In entrepreneurial marketing, customers actively define the product.
b. In entrepreneurial marketing, actions are constrained by resources currently controlled.
c. In entrepreneurial marketing, marketers seek sustainable advantage through value-creating innovation.
d. In terms of risk perspective, entrepreneurial marketers seek ways to mitigate, stage, or share risks.
ANSWER: b
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A dual authority system is a distinguishing characteristic of a(n) ________ organization.
A. mechanistic B. geopolitical C. organic D. matrix
A will executed under duress is
a. invalid. b. voidable. c. valid if the will benefits another person. d. valid.
A task group is
A. set up to satisfy the informal needs of the members in a group. B. also called an organic group. C. formed to carry out a particular function, such as producing or selling goods. D. often disbanded once the objective of the group is achieved.