In a content analysis, the unit of analysis:

a) Is selected after all the data have been coded
b) Must be measured at the interval level
c) Must be operationally defined
d) Is determined by the sampling technique


c

Communication & Mass Media

You might also like to view...

The telephone is a "cool" medium?

Indicate whether the statement is true or false

Communication & Mass Media

This type of argument specifies how something should be classified or understood

(a) Definitional argument (b) Presumption argument (c) Inherency argument (d) Functional argument

Communication & Mass Media

Which of the following dress ?code regulations have been upheld in court?

a. no earrings for men b. no braided hair c. no facial hair d. no long hair for men or women e. All of the above

Communication & Mass Media

________ is the PR practice of offering clients' spokespeople for interview by a worldwide audience via videoconferencing.

A. Internet interviewing B. "Flooding" C. Satellite-delivered media tour D. Video news release

Communication & Mass Media