The ________ concept holds that consumers will favor goods and services that offer the most in quality, performance, and innovative features
A) societal marketing
B) marketing
C) selling
D) production
E) product
E
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Instead of differentiating a product or service, an organization can add to the product or service to increase its value to the consumer.
Answer the following statement true (T) or false (F)
________ marketing is perhaps the fastest-growing marketing platform
A) Online B) Social media C) Mobile D) Web site E) Blog
What surprising results did Blau (2002) discover when investigating the relationship between organizational size and differentiation (meaning the number of organizational levels in hierarchy, number of departments, and number of job titles)?
a. He found that administrative overheads are lower in larger organizations when managers have greater span of control b. He found that larger organizations have to employ more managers to cope with the greater number of staff c. He found that there was no relationship between differentiation and size d. He found that the size of an organization is disproportionate to the number of people working in it
Off-price retailers and category killers are both
A. specialty retailers. B. discount stores. C. showrooms. D. general merchandisers. E. department stores.