A communication strategy for reaching key audiences using advertising, public relations, sales promotion, and interactive media is known as what?
What will be an ideal response?
Integrated marketing communication (IMC).
You might also like to view...
A good objective theory is testable.
a. true b. false
Linguistic __________ means being competent in using spoken and written language
Fill in the blank with correct word
When Alan communicates with his African-American friend, he uses terms like "crib" and "brother" quite frequently. This is because Alan thinks that all African Americans use these words as part of their everyday communication. In this scenario, Alan is employing ________.
A. sensory overaccommodation B. alternative overaccommodation C. dependency overaccommodation D. intergroup overaccommodation
After discussing the first main point in his speech on sustainable agriculture, Rasheed said:So far, I have explained the problems associated with our present agricultural system. Next, I will explain what sustainable agriculture is and why it is superior to the current system.According to your textbook, what type of connective did Rasheed use?
A. transition B. bridge C. internal summary D. All of these answers are correct. E. Both internal summary and transition.