In a brief essay, discuss how Coca-Cola is using the Coke Freestyle machine to collect data about the people who use it to dispense drinks.

What will be an ideal response?


The Freestyle machine can collect information about when and where people use it to dispense drinks and what those drinks include. If they use a mobile device running the Freestyle app, Coke also knows who the person is, demographic data about them, and how often the person uses Coke Freestyle.

Communication & Mass Media

You might also like to view...

When explaining the progress of molecular discoveries, Shanthan began by discussing Mendel's 1866 studies about inheritance of biological traits in peas, ending with recent information about the human genome project

Which pattern of organization did Shanthan employ in his speech? a. topical b. spatial c. chronological d. cause-effect

Communication & Mass Media

To a customer is to identify whether the customer can afford the product or service you are selling and to learn how to best approach the customer

A. educate B. qualify C. introduce D. customize

Communication & Mass Media

Inspirational speeches by people like Martin Luther King, Jr. and John F. Kennedy demonstrate which power of language?

a. It is indirect. b. It names. c. It is bound to culture. d. It empowers.

Communication & Mass Media

A speaker discusses why some people abuse animals, and then describes the effects of abuse on the animals. Which pattern is the speaker using?

A. topical B. chronological C. spatial D. cause-effect

Communication & Mass Media