Mila, who works as a manager for a manufacturing company, investigates what computer programs her company's five biggest rivals use for placing and tracking customer orders. She then compares the features of those programs with the program her company uses. What process has Mila used?
A) scenario planning
B) forecasting
C) benchmarking
D) environmental scanning
E) strategic maneuvering
C) benchmarking
Explanation: Benchmarking refers to the process of comparing an organization's practices and technologies with those of other companies. To accomplish this, a benchmarking team would collect information on its own company's operations and those of the other firm to determine gaps.
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Fill in the blank(s) with correct word
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