Marketers believe that the decision-making process begins with a consumer's need recognition. Not everyone agrees. How would you answer critics who believe marketers can force people to buy things they don't want?
What will be an ideal response?
Students may have passionate responses to this question, but the response should include a description of need recognition and the desire to satisfy that need. By understanding the decision-making process, marketers can help consumers satisfy needs of which they may not even be aware. It is not likely that customers will buy without satisfying some kind of need.
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Substantive procedures for sales and receivables assertions The auditor for Knowles, Inc is attempting to determine whether the recorded sales and accounts receivable are supported by valid transactions. Identify the assertions being tested and develop the substantive procedures to be used to satisfy the auditor's objectives
Creating a value proposition is a way of:
A) choosing prices for products B) scaling prices to different markets C) positioning your product in the marketplace D) keeping your product on the same level as others in the market E) choosing sales objectives that align with the firm's long-term goals
Jewish law is a complex legal system based on ideology and theology of:
A) The Torah. B) The Koran. C) The Veda. D) The Smitris
A hedger takes a long position in a futures contract on a commodity on November 1, 2012 to hedge an exposure on March 1, 2013 . The initial futures price is $60 . On December 31, 2012 the futures price is $61 . On March 1, 2013 it is $64
The contract is closed out on March 1, 2013 . What gain is recognized in the accounting year January 1 to December 31, 2013? Each contract is on 1000 units of the commodity. A. $0 B. $1,000 C. $3,000 D. $4,000