When formulating flexible market offerings for each market segment, business market managers can choose from three strategic alternatives for each service element. Identify the three strategic alternatives
What will be an ideal response?
Do not market the service; market it as standard for which there is no charge; or market it as an option for which there is a charge.
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Murphy Company uses 3,00 . yards of material each day to make hats. It usually takes five days from the time Murphy orders the material to when it is received. If Murphy's desired safety stock is 6,00 . yards, what is Murphy's order point?
a. 6,00 . yards b. 12,00 . yards c. 15,00 . yards d. 21,00 . yards
A marketer conducting online sales needs to consider varying clickthrough fees in calculating the incremental cost of an online sale
Indicate whether the statement is true or false
As a manager, Mary must inform her production employees that they will need to work extra hours to meet a customer's order. Mary's message will be most effective if she uses warm words and a conversational tone
Indicate whether the statement is true or false
Either party may demand rescission of a fully executed oral contract if it was required to have been in writing under the statute of frauds
a. True b. False Indicate whether the statement is true or false