A company prices a product at market levels but packages the product to read “introductory pricing.” This would indicate which of the following pricing strategies?
a. customer-led pricing
b. psychological pricing
c. freemium pricing
d. bundled pricing
b. psychological pricing
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Chin, a regional manager at a marketing firm, must formally evaluate his immediate subordinates every year. He does so by using a management-by-objectives system. In the given scenario, Chin is most likely involved in _____.
A. outbound training B. job evaluations C. performance appraisals D. organizational socialization
Maps that solve marketing problems are called thematic maps
Indicate whether the statement is true or false
A pie chart presents data in columns and rows, which aid in clarifying large quantities of data in a small space
Indicate whether the statement is true or false
Strategy, goals, and programs support the organizational mission
Indicate whether the statement is true or false