The last four weekly values of sales were 80, 100, 105, and 90 units. The last four forecasts were 60, 80, 95, and 75 units. These forecasts illustrate:
A) qualitative methods.
B) adaptive smoothing.
C) slope.
D) bias.
E) trend projection.
D
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When interpreting a message, you should avoid ______.
a. asking questions b. being holistic c. being generous d. quoting the message verbatim
Maria, an office supply sales representative, is in the process of giving a sales presentation to the manager of a large accounting firm. Maria asks the manager, "How many desks do you think that you require?" The manager responds, "Three dozen. How soon can you deliver?" Which mental step has the manager reached?
A. Attention B. Interest C. Desire D. Conviction E. Action
Which attention-getting device do the authors of your textbook suggest is a bit overused?
a. asking a direct question b. reciting a quotation c. making a personal reference d. using humor
Springfield Company offers a bonus plan to its employees and the amount of the employee bonuses for the current year is estimated to be $32,500 to be paid during January of the following year. The journal entry on December 31 to record the bonuses is:
A. Debit Estimated Bonus Payable $32,500; credit Cash $32,500. B. Debit Unearned Bonuses $32,500; credit Bonus Payable $32,500. C. Debit Employee Bonus Expense $32,500; credit Prepaid Employee Bonus $32,500. D. No entry since the bonuses are not paid until January. E. Debit Employee Bonus Expense $32,500; credit Bonus Payable $32,500.