An iPad mini advertisement appearing in New York Times is an example of using a niche media channel.

Answer the following statement true (T) or false (F)


False

Niche media channels are more focused and generally used to reach narrower segments. Since New York Times is geared toward reaching large audiences, it would be considered mass media.

Business

You might also like to view...

After being frustrated by the lack of detailed, reliable, and up-to-date information available to help him decide where to go on a Mexican holiday, Stephen Kaufer founded ________ in 2001

A) TripAdvisor B) Wanderfly C) EveryTrail D) Starwood E) Expedia

Business

The net income figure appears in all the following financial statements except the

A) statement of cash flows. B) income statement. C) statement of retained earnings. D) balance sheet.

Business

Richard is starting a new security service. He tells his attorney, Kiera, that while he plans to prohibit all acts of discrimination and harassment, he cannot be all places at all times. Richard asks Kiera if there is anything he can do to limit his liability. What should she tell him?

a. She should tell him that he has nothing to worry about because as long as he has a rule prohibiting harassment, he cannot be held liable for acts of supervisors. b. She should tell him that there is nothing he can do because under the law, he is automatically liable for any acts of harassment committed by supervisors. c. She should tell him that he should have a policy provided to all employees offering to correct any offensive conduct, and that an unreasonable failure by an employee to take advantage of corrective opportunities offered through the policy would help him avoid liability. d. She should tell him that he should take advantage of a loophole in Title VII that allows business owners to opt out of the harassment provisions of Title VII.

Business

Suppose 1-year T-bills currently yield 7.00% and the future inflation rate is expected to be constant at 2.00% per year. What is the real risk-free rate of return, r*? The cross-product term should be considered , i.e., if averaging is required, use the geometric average. (Round your final answer to 2 decimal places.)

A. 4.51% B. 4.85% C. 4.90% D. 3.87% E. 3.77%

Business