If you have determined that the audience may not be willing to listen to your ideas, you are well advised to __________
a) include as many strong issues as you can
b) secure their attention early
c) treat them with indifference
d) use as many statistics as possible
Answer: b
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Indicate whether the statement is true or false
If a PR message is self-serving, consumers, constituents, and stakeholders respond in ways that negatively impact the organization or PR client
Indicate whether this statement is true or false.
According to the Impact / Society box, “Why Do People Use Social Media?,” most adults use social media to stay in touch with family and friends
a. True b. False
If relevance and uncertainty are both high, then Agenda Setting should be ________.
A. predictive B. restrictive C. inapplicable D. flexible