A media scholar is trying to find out whether Internet or television political ads are more persuasive. What kind of effects is this scholar looking for?
A. message effects
B. media effects
C. ownership effects
D. active audience effects
B. media effects
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Objects for informative speeches include ideas, theories, or thoughts generally used to explain
abstract subjects. Indicate whether the statement is true or false
The culmination of learned, mutually accepted rules that define communication for a group of people during a particular time period is called ________
Fill in the blank(s) with correct word
Context cannot be public or formal
Answer the following statement true (T) or false (F)
Olivia sees herself primarily as an excellent nanny. When the children she watches over refuse to be left in her care, the magnitude of her dissonance is likely to be
A. high B. first high and then low C. low D. first low and then high