An agency created during the late 1960s or early 1970s is:
a. the International Trade Commission
b. the Environmental Protection Agency
c. the Equal Employment Opportunity Commission
d. the International Trade Commission and the Environmental Protection Agency
e. the Environmental Protection Agency and the Equal Employment Opportunity Commission
e
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The housing market crisis of 2007 and 2008 was likely caused by actions associated which personality dimension?
A. low self-monitors B. high risk-takers C. Type B orientation D. high proactive personality
Once a brand's position is established, marketers rarely attempt to change it
Indicate whether the statement is true or false
One of the reasons why firms with a narrow product line elect to serve multiple segments is to create a portfolio of customers that hedge against low demand risks
Indicate whether the statement is true or false
An air conditioning and heating repair firm conducted a study to determine if the average outside temperature could be used to predict the cost of an electric bill for homes during the winter months in Houston, Texas
The resulting regression equation was: Y = 227.19 - 1.45X, where Y = monthly cost, X = average outside air temperature (a) If the temperature averaged 48 degrees during December, what is the forecasted cost of December's electric bill? (b) If the temperature averaged 38 degrees during January, what is the forecasted cost of January's electric bill?