Which of the following techniques for using research in journalism did Philip Meyer develop?

a) Database journalism
b) Spreadsheet journalism
c) Precision journalism
d) Valid journalism


c

Communication & Mass Media

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Which stage of selection refers to remembering relevant information so that it may be used in later interpretation?

A. Selective retention. B. Selection attention. C. Selection exposure. D. Selective categorization.

Communication & Mass Media

Audiences know that a speaker is presenting an informative speech as long as the speaker says that she or he hopes the audience understands their plan

Indicate whether the statement is true or false.

Communication & Mass Media

Esperanza was concerned that internal noise might distract the audience from listening to her presentation. Which of the following measures could she take to alleviate that concern?

A. Restrict the size of the audience to discourage the attendees from having conversations on the side. B. Reserve a room for her presentation in the back of the building, away from a busy intersection. C. Make sure that lunch is served prior to her presentation instead of immediately afterward. D. Ask attendees to shut off their cell phones and leave them in a basket at the door.

Communication & Mass Media

Which of the following was the major effect of the Telecommunications Act of 1996 on radio?

A. Fewer stations played urban contemporary music. B. Many conservative talk radio hosts were forced off the air. C. Radio programs started having content ratings similar to that used by movie studios. D. Individual companies were allowed to own an unlimited number of radio stations.

Communication & Mass Media