Based on an article by D. M. Dozier in the Public Relations Review, on what does management buy-in and support for a proposed plan often depend?
a. budgetary constraints
b. quality of the plan’s objectives
c. well-defined strategy
d. perceived return on investment
b. quality of the plan’s objectives
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Microbiologist Robert Massung stated in his 1996 research that your hands are like limousines; they collect germs and deliver them to your door. The "door" is the mucous membranes in your eyes, nose, and mouth, which are like moistened carpets that grant microbes quick access to your bloodstream and the rest of your body. What kind of support did Massung use?
a. literal contrast b. literal comparison c. figurative contrast d. figurative comparison
Anshul supported his speech on the stages of heart disease by using a three-dimensional representation of a heart, or what's known as
a. a model. b. an actual item. c. a prototype. d. a replica.
The question-- “How much taxpayer money is America spending to bailout failing
U.S. companies?” --is known as a a. question of fact b. question of value c. question of policy d. none of the above
What would you expect to find in an online press room?
a. News announcements b. Staff contacts c. Earlier releases d. All of the choices