Licensing is a useful form of market entry when companies lack the resources to establish independent operations in foreign markets.
Answer the following statement true (T) or false (F)
True
Companies seeking to establish greater presence in a market without committing significant resources can choose to license their key asset (patent, trademark) to another company, effectively giving the company the right to use that asset in that market.
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The perception that all brands are essentially the same is called:
A) brand equity B) brand parity C) flanker branding D) the private label problem
Mehreen is the owner/manager of a fudge factory in the popular resort of Lakeside. She is planning to go on vacation for a week and wants to make sure all the employees know that Juanita, the assistant manager, has legitimate power during the week. Lynn should ______ describing her plans.
a. send out a newsletter b. put a notice on the bulletin board in the backroom c. send out a memo, probably over e-mail d. send everyone a letter
Which of the following is a method to maximize the selling price?
A. Market estimation valuation B. Discounted future net cash flow C. Asset-based valuation D. All of these
Many users choose a password that is too short or too easy to guess
Indicate whether the statement is true or false.