Describe the four main areas where a brand may need some adaptation when going international.
What will be an ideal response?
1. Brand name and logo; 2. Brand image; 3. Product; 4. Advertising and communications.
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Media coverage and telecasts only expose the brand and do not necessarily embellish its meaning in any direct way
Indicate whether the statement is true or false
Imagine you sell radio advertising and you have just made a sales call at Leon Travel Agency. You notice that Mr. Leon's desk is messy and that his tie is loose. Mr. Leon seems energetic, assertive, and impatient, so you conclude that he is the ________ personality type.
A. feeler B. instigator C. senser D. intuitor E. thinker
Answer the following statements true (T) or false (F)
1. Nonverbals enhance communication by combating the effects of noise. 2. Kinesics is the category of nonverbals behavior that is the most studied. 3. The term “kinesics” refers to the space around us and how we and others relate to it. 4. South American and Arab business people generally prefer to operate in the same proxemic zone as U.S. business people.
Which of the following best describes the Norwalk agreement?
a. AICPA and IASC form a new set of principles. b. FASB and IASB commit to develop high quality compatible accounting standards. c. FASB defines the use of other comprehensive reports by international companies. d. FASB and SEC agree to create a new set of principles.