Which of the following is the correct sequence of steps in the marketing research process?

A. analyzing the situation, getting problem-specific data, interpreting data, defining the problem, solving the problem
B. defining the problem, getting problem-specific data, interpreting data, analyzing the situation, solving the problem
C. getting problem-specific data, interpreting data, defining the problem, analyzing the situation, solving the problem
D. defining the problem, analyzing the situation, getting problem-specific data, interpreting the data, solving the problem
E. None of these answers is correct.


Answer: D

Business

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