Which of the following is a consistent design principle that applies to all medium options?
A) Start with a purpose-driven introduction.
B) Break the message into big chunks.
C) Avoid the use of words such as "first" and "second," that signal shifts in content.
D) Do not use parallel bullet lists.
E) Begin each paragraph right away without a topic sentence.
Answer: A
Explanation: A) Purpose-driven introductions result in strong and vocal content and are one of the recommended design principles for all medium options.
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Courtney’s boss accuses her of something she did not do. The boss yells and uses profanity and Courtney yells in response. When she goes back to her office, her co- worker Carrie is quietly working. Courtney quietly goes back to work. Which message design logic is Courtney’s?
A. expressive B. conventional C. rhetorical D. persuasive
When a marketing researcher compares two groups of respondents to determine whether or not there are statistically significant differences between them, the researcher is considering them as though two independent surveys were administered, one for each group.
Indicate whether the statement is true or false
When given the chance, you should NOT ask which of the following questions?
a. What, if any, additional expectations do you have of employees? b. What ways does the company support working on job improvement? c. How would you characterize the worker–management relations? d. Where do you see the company going in the next 5–10 years? e. How much will I make, and how much vacation time is provided?
________________ is a common attitude toward the illegal download of music.
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