A single media company needs to make 2 versions of its content available—

a. one for broadcast and one for broadband. b. one in High Definition and one in regular definition.
c. one for a regular screen and one for a cluttered screen.
d. one with ads and one without.


a

Communication & Mass Media

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A __________ premise is a statement that places a person, event, or condition into a general

class. Fill in the blanks with correct word

Communication & Mass Media

In scientific evidence, the variable which is hypothesized to produce changes in

another variable is the (a) dependent variable. (b) hypothesized variable. (c) independent variable. (d) nuisance variable.

Communication & Mass Media

Which of the following is a major difference between the practice of public relations and the practice of advertising?

a. Advertising is involved in persuasion, and public relations is not. b. Advertising representatives work directly with the media, while public relations representatives do not. c. Shifting demographic patterns affect the work of advertising people but not the work of public relations people. d. Advertising people are usually not involved in corporate policy decisions, and public relations people usually are.

Communication & Mass Media

The rhetorical purpose of your speech refers to

a) what you want to accomplish with yourspeech. b) what your audience expects to hear. c) how you will organize the information in yourspeech. d) how your audience feels about your subject.

Communication & Mass Media