According to the cognitive valence theory, all of the following conditions are needed to produce a positive response from an increase in immediacy, except ______.

a. Person A’s behavior is attributed to the external rather than internal factors B.
b. Person B perceives person A’s increased immediacy.
c. Person A’s behavior causes person B to become moderately aroused.
d. Person A’s behavior is perceived as culturally appropriate by person B.


a. Person A’s behavior is attributed to the external rather than internal factors B.

Communication & Mass Media

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. What are “conventions” in media organizations? Why do you think conventions are used in media organizations?

What will be an ideal response?

Communication & Mass Media

_________ is a trait that compels individuals not to perceive conflict as a solution despite having genuine concern for objectives and relationships

a) Avoidanc b) Compromise c) Competition d) Accommodation

Communication & Mass Media

A strategy we use to help compare ourselves to others is called

A) self-efficacy. B) life position. C) social comparison. D) reflective competition.

Communication & Mass Media

Communication includes both people and messages.

Answer the following statement true (T) or false (F)

Communication & Mass Media