When the top executives of FedEx noticed that their sales were becoming stagnant, they decided to offer a new service to their customers. This new service offered a new way of delivering products in a faster manner. They claimed this service was the smarter way to deliver. They marketed this service to their existing customers to combat the stagnant operations. This is an example of what type of marketing strategy?
A. diversification
B. positioning
C. market penetration
D. market development
E. product development
Answer: E
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