Ms. Frederica Marchionni became CEO of Land's End in February 2015 when the company showed a 73.8 million-dollar profit. By mid-June of 2016, the company had lost 27.2 million dollars. What went wrong?
A. The new leadership did not understand the corporate culture and image.
B. The founder undermined the new CEO in her ability to bring about change.
C. The marketplace liked the new image.
D. The new goals and objectives were coherent with the company mission statement.
Answer: A
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