Which is an example of cross-channel communication?
a. The marketing manager in Ohio sends a report to the marketing managers at the company’s
other four states on how a campaign is performing.
b. The marketing manager in Purdue sends a report on the advertising campaign to the sales and
finance division managers.
c. The financial report on company stock performance goes to the business and financial press.
d. The internal newsletter is printed and made available in digital form.
b. The marketing manager in Purdue sends a report on the advertising campaign to the sales and
finance division managers.
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During the middle of a speech, an audience member stands up and asks a question, to everyone's surprise. According to your text, is the audience member's behavior appropriate?
a. Yes; question and answer sessions are quite common in public speaking. b. No; the audience member should have remained seated to ask his/her question. c. No; the audience member did not maintain clearly defined roles of speaker and listener. d. Yes; in this day and age of informality, speakers should expect audiences to respond out loud.
Which of the following has NOT helped public relations to gain legitimacy as a professional occupation?
a. Licensing requirements b. PR concentration now offered at more than 200 college communicationprograms c. Professional PR organizations have been established d. Code of ethics adopted and professional development opportunitiesoffered
Some speakers also use their outlines as speaking notes for delivering a presentation
True False
This director originally from Great Britain was able to work within the studio system while establishing a strong identity as a director, particularly for gripping suspense, surprise twists, and moral dilemmas in his movies, which include Rear Window, Vertigo, and North by Northwest from the 1950s and Psycho and The Birds from the 1960s.
A. Alfred Hitchcock B. John Ford C. Howard Hawks D. John Alton