Pure risk involves the chance of either a profit or a loss.

Answer the following statement true (T) or false (F)


False

Business

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Declining brand loyalty has led marketers to place less of their total marketing communication budgets in sales promotions

Indicate whether the statement is true or false

Business

Which of the following terms refers to one company's acquisition of another company's assets or stock in such a way that the second company is absorbed by the first?

A) diversification B) penetration C) merger D) collusion

Business

Answer the following statement(s) true (T) or false (F)

1. In a meta-analysis, trait positive affect correlated well with job satisfaction. 2. A review of the research on affect and performance concluded that positive moods increase mental resources and flexibility in thinking about problems 3. A study surveyed 229 entrepreneurs and small business owners. The study found that the entrepreneurs who took good care of their employees by creating a positive emotional climate were more profitable over an 18 month time span as assessed by both company performance and growth 4. In the PERSONAL REFLECTIONS: WORK—DRUDGERY OR JOY? feature, the author describes how he grew up thinking work was drudgery and an unpleasant chore that was best avoided whenever possible.

Business

The sequence 10101011, which indicates the actual start of the frame and

enables the receiver to locate the first bit of the rest of the frame, is the ______. A. FCS B. SFD C. DA D. SA

Business