When advertisers place an ad, they submit a(n) _____ to the newspaper stating the date(s) on which the ad is to run, its size, the desired position, the rate, and the type of artwork accompanying the order.
A. preprinted insert
B. insertion order
C. layout board
D. bill appeal
E. ad paste-up
Answer: B
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Hart's Department Store was accused of deceptive promotion. Which of the following best explains what might have happened?
A) Hart's refused to advertise sale prices in the local paper. B) Hart's advertised a bargain price on an out-of-stock product. C) Hart's advertised a large price reduction from a phony high retail list price. D) Hart's used misleading labeling on certain products. E) Hart's exaggerated its package contents through subtle design.
Which of the following does NOT accurately describe e-mail?
A) It is a pervasive tool for internal organizational communication. B) It is a viable alternative to face-to-face communication in organizations. C) It is the fastest-growing form of social communication among teenagers. D) It is a popular form of social communication among senior citizens.
Nature Fresh Cereal does not feel satisfied with the location and amount of shelf space it is given at Sunshine Health Food Markets. This creates a source of ________ channel conflict.
A. horizontal B. placement C. parallel D. diagonal E. vertical
Alice works for a large advertising agency where she is hoping to be promoted to a management position. Alice's mother and two sisters all died of breast cancer at a young age. Alice's employer knows this, and will not put Alice in a management position because he fears that she will also develop cancer. This decision is allowed because it is in the best interest of the company
a. True b. False Indicate whether the statement is true or false