What does the Alfred Hitchcock thriller North by Northwesthave to do with writing TV commercials?
a. The film was the first to be shown alongside modern TV commercials
b. Both use film "language" to tell a story
c. Both rely upon revolutionary camera techniques
d. Good TV commercials utilize a "suspense" factor
a
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Wearing one's baseball cap backward or getting one's body pierced is an example of the fallacy of a. ergo propter hoc
b. ad hominem. c. post hoc. d. ad populum.
Listeners sometimes resist persuasion by selective ________, which can be brought about by
polysemy or the boomerang effect. Fill in the blanks with correct word
A brief should contain your main points, subpoints, and the evidence that supports
them in your argument. Indicate whether the statement is true or false
Highly structured situations such as the police department or the fire service often call for the ________ style of leadership, while unstructured situations such as a group of five management trainees and a middle manager calls for the ____________style of leadership
A. telling, selling B. taskmaster, delegating C. delegating, selling D. telling, telling, E. autocratic, democratic