Briefly identify and describe the characteristics of target customers that are included in the customer media profile developed by a marketer during the media selection process
Then create a hypothetical customer media profile using those characteristics.
The four characteristics of target customers included in the media profile are demographics, geographic location, media consumption habits, and lifestyles and interests. Demographics refers to who the customers are, including age, education, income, and family. Geographic location simply specifies where the customers live. Media consumption habits include what types of media the target consumers use as well as when they use the media. Lifestyles and interests include the consumers likes and dislikes, as well as a description of how they live. Examples will vary, but should include all four components.
You might also like to view...
Ethics is the discussion, determination, and deliberation processes that attempt to decide
a. what is right or wrong. b. what others should do or not do. c. what is considered appropriate in our individual, communal, and professional lives. d. all of the above
This year, Mr. Chester gave $50,000 to an old friend who has no legal obligation to repay the money. The entire $50,000 is a taxable gift.
Answer the following statement true (T) or false (F)
Under the ________ concept, a company's marketing should support the best long-run performance of the marketing system
A) corporate social responsibility B) direct marketing C) sustainable marketing D) free enterprise system E) strategic planning
Research on the use of self-managing teams in organizations shows that:
a. they are not successful when used with production workers. b. they are more successful with members who have experience with the task and with teamwork. c. they are preferred by members of professional teams. d. they are most suited for teams in which members have different areas of expertise.