Switzerland, China, and Colombia are nations that present topographic challenges to marketers because their markets are divided by mountain ranges.
Answer the following statement true (T) or false (F)
True
In addition, Spain and Afghanistan are in a similar situation.
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Which type of decisions are generally made by following company policies and guidelines that have been put in place to deal with specific issues?
A. executive decisions B. strategy decisions C. programmed decisions D. nonprogrammed decisions
Under a capital lease, the lessee does all of the following except:
A) debits Capital Lease Equipment. B) debits Rent Expense. C) records depreciation on the leased asset. D) credits Capital Lease Obligations.
Although public relations advertising can be used by an organization to effectively build an image, it should not be used to convey messages about mergers and diversification
Indicate whether the statement is true or false
A beverage company plans to launch a new energy drink. It decides to partly sponsor a marathon in the city. It places billboards and posters describing the new drink throughout the marathon route
Company representatives distribute flyers to people arriving to watch the marathon. The company also issues press releases as part of the product launch. Therefore, the company is executing a: a. sales promotion campaign. b. personal selling campaign. c. target marketing strategy. d. public relations strategy.