Using the strategy of ________, retailers convert shopping from a passive pursuit into an interactive activity for customers in bricks and mortar locations.
A. experiential merchandising
B. destination retailing
C. sweethearting
D. beaconing
E. customer profiling
Answer: A
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Which of the following least supports the purpose of communication?
A) Providing data B) Providing information C) Providing inspiration D) Providing control E) Providing insight
Production of the DeLorean car, made famous in the film Back to the Future, never got above 25,000 units during its lifetime. Automobile industry analysts estimate that production of this car needed to reach around 300,000 units to achieve the ________, which refers to a decrease in unit cost as product volume increases.
A. improvement value effect B. slotting allowance benefit C. cumulative bundling benefit D. experience curve effect E. price fixing return
A convenience store ________
A) markets to segments comprised mostly of white-collar workers B) stocks narrow product lines that have wide, deep assortments C) carries a limited line of high-turnover goods for consumer self-service D) involves high operation costs due to full-service customer assistance E) is a multi-channel food and discount retailer that targets niche markets
When you list everything you are able to see, hear, taste, smell, or touch from your present location as a technique to brainstorm, you are focusing on the ______.
Fill in the blank(s) with the appropriate word(s).